We create lifestyle content that feels real, inspires action, and connects brands with the right audience.
The client is one of India's leading online pharmacies, offering a comprehensive range of prescription medicines, healthcare products, and wellness solutions through its digital platform. With a strong presence across high-intent medicine searches and an established position in online healthcare, the brand had built significant visibility in organic search. The objective was to strengthen its presence across Google's AI-powered search features, particularly AI Overviews and People Also Ask, to increase visibility for high-volume medicine-related queries and engage customers earlier in their search journey.
Medicine-related searches are among the most closely scrutinized categories in Google Search, with AI Overviews and People Also Ask prioritizing accurate, authoritative, and trustworthy healthcare information. Earning visibility within these search features requires strong content quality and credibility, making it increasingly challenging for pharmacy brands to secure prominent placements.
The brand had limited visibility across these high-value search features. AI Overview coverage was low, its presence in People Also Ask was limited, and its average ranking remained outside the top ten. With more than 22,000 medicine-related keywords to optimize, the challenge was to improve visibility at scale by strengthening the quality, relevance, and authority of the brand's healthcare content.
Developed comprehensive, easy-to-understand content that answered common medicine-related questions, including uses, dosage, side effects, substitutes, and safety information. This improved the relevance and usefulness of the brand's content for both users and AI-powered search experiences.
Enhanced medicine pages with accurate, well-structured, and trustworthy healthcare information aligned with Google's quality standards. This improved the brand's eligibility for AI Overviews and increased visibility across high-intent medicine searches.
Implemented a structured optimization framework across more than 22,000 medicine-related keywords, ensuring consistent content quality, information architecture, and topical coverage for both branded and generic medicines.
Focused optimization efforts on AI Overviews and People Also Ask, the two search features that play a critical role in medicine discovery. Strengthening the brand's presence across these experiences increased visibility at the earliest stages of the customer search journey.
Campaign Duration: November 2023 to June 2024
Reached 79%, with the brand appearing in nearly 4 out of every 5 medicine-related searches where Google displays an AI Overview.
Increased to 25%, with the brand answering 1 out of every 4 follow-up questions across high-volume medicine queries.
Improved to an average position of 6.4, up from 11.5, across more than 22,000 branded and generic medicine keywords.
The before and after, at a glance:
| Metric | Before | After |
|---|---|---|
| AI Overview coverage | About 50% | 79% |
| People Also Ask presence | About 10% | 25% |
| Average ranking position | 11.5 | 6.4 |
